Perry Marshall

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with the World's Leading Google Adwords Expert

Perry Marshall is an author, speaker and consultant in Chicago.  He is known as "The Wizard of Google AdWords" and is one of the world's leading specialists on buying search engine traffic.  Google advertisers who use his methods generate over half a billion clicks per month (conservative estimate).  His company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and getting maximum advertising results.  Prior to his consulting career, he helped grow a tech company in Chicago from $200,000 to $4 million sales in four years, and sold it to a public company for 18 million dollars.   

Like direct marketing pioneer Claude Hopkins, Perry has both an engineering degree and a love for persuasive copywriting. He's published dozens of articles on sales, marketing and technology, and his works include Guerilla Marketing for Hi-Tech Sales People and The Definitive Guide to Google AdWords.  He’s spoken at conferences around the world and consulted in dozens of industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.

"Don't Waste Money on Other Books!"

"I've been a webmaster for a long time, but I'm new to AdWords. If Perry could see the books I have purchased on the subject, he would laugh. They are all junk compared to the Definitive Guide.

"I'm telling everyone to purchase anything Perry Marshall has ... and not waste money on the other books, as I have!"

-John Gleason
Strategic Studies Group
St. Charles, IA
 

Now Earning 5X His Old Salary:

"I am the attorney from Rochester, N.Y. who made another successful "Dilbert Cube Escape." Your material was a big reason I am now self-employed and earning 5x my attorney's salary.

"When I started doing affiliate marketing, I wasn't making any money, but I decided to buy the Definitive Guide To Google AdWords, and I've never looked back. Thank You for passing along your wisdom!"

-Ben Moskel
Rochester, NY 

An Extra 20 Sales the First Day:

"Your book is one of the most informative e-books I've read in a long time. And I buy a stack of them every month. It is directly responsible for an extra 20 sales the first day I applied your wisdom."

-Rob Taylor
Megastep International, Tillamook, Oregon

0.3% to 48% in 30 Minutes!

"It's simply amazing watching my Click Thru Rate go from 0.3% up to 48.0% in less than 30 minutes. The most important part is, I AM BEATING THE COMPETITION in cost and better yet finding areas of "no competition". Thanks for such awesome marketing advice, your material is by far the most valuable e-book I have purchased. Your concepts are working for me, and I intend on running this as a service for alot of my web hosting clientele."

-John Finney, HOST4NET Affordable Web Site Design and Hosting

$1.00 Per Day & Making Sales:

"Not knowing what I was doing, I was about to spend $300 a day on Google ads just to test them, but then stopped myself and read your book first. Actually, I only skimmed it. Now I'm spending ONE DOLLAR a day and seeing sales. I'm now reading all of your book and it is a masterpiece. You didn't ask for this endorsement, but I'm giving it anyway. Thank you for saving my butt. You're a genius."

-- Joe Vitale, President, Hypnotic Marketing, Inc., www.MrFire.com

Praise from the author of GoogleCash:

"I reference your book all the time.  Your book will help my customers take their Google Cash knowledge to the next level. Thanks!"

-Chris Carpenter, Author of GoogleCash

Salt Lake City, Utah

Instant 500% Boost:

"WOW! I got a 500% increase in response ... with just a quick "Band-Aid" fix. Can't wait to see what happens when I follow all of your suggestions."

-Jenny Hamby, Copywriter & Seminar Marketing Consultant, SeminarMarketingPro.com Plainfield, IL 

25% Improvement in 10 Minutes:

"I spent 10 minutes with it the day I got it and did one tweak that increased my CTR by over 25%.  It's well written, brief, and filled with actionable suggestions."

-Howard Jacobson, Leads Into Gold

Ewing, NJ

2500% Return On Investment...

"I bought your Google AdWords course and had many Google clicks heading my way a week later.  It looks like I should make about a 20 to 25X return on Google campaigns."  

-Rob Northrup, Co-Founder, Advanced Extrusion Solutions, Norcross, GA

Immediate 10% increase in profits:

"I immediately implemented a handful of your advices which immediately resulted in increased profits.  I spend an average of $500 on AdWords per day. With the data that I learned from you, I am getting at least 10% more clicks and conversions for the same money."

-Hans P. Jeschke, Vita Vita Inc. &  ExtremeTraffic.net, Clearwater, FL

How to Make $2925 Per Hour at Home in Your Underwear

"I was getting about 2830 clicks per month with Google AdWords at $1.06 per click.

I've spent about 8 hours total reading your stuff and implementing it.

Based on the results of my last few days I am on track to get 7815 clicks in the next month and spend the same $3,000 a month … a savings of $23,400 per year, or $2925 per hour for the 8 hours I have invested.

OK, I did have to buy the kit, but this is without doubt one of the absolute best investments I've ever made and I haven't even started!

And yes, I have done most of this while sitting at home in my underwear."  

-Keith Lee
TMS
Kent, WA
 

Four Times More Clicks...

"This is going to be a lot more fun now that I understand Google a little bit better.  Today - 50 clicks and 7.4% Click Thru Rate.  On one promotion I took it from 1.1% all the way up to 4.5%. Now that's Awesome!

-Kevin Thompson, Get Mold Solutions

Marysville, WA

Using AdWords to do Instant Market Research...

"Dear Perry, I'm sitting here reading your book and it's AWESOME!!!!!!!!!!!!!!!!!!!!!!!

I loved the example of using Google to determine the right product name.  Book authors can use the same technique to test prospective titles online."

-Bill Harrison, President, Book Marketing Update, Lansdale, PA

More then Doubled his Click-Thru Rate:

Thanks for breathing new life into my interest in Google AdWords!
So far I've pushed my CTR from about 1.4 up to 3.0%. 

PS Don't sell this to my competitors!

-John Owen, Nitmix.com Leicestershire England

Instant 32% Improvement

"I implemented your simple phrase matching technique, and immediately cut my ad cost by 32%. The response rate on our promotion increased too!"

-Edward Dale

London, UK

"Saved me a lot of wasted advertising money"

"I just want to say what a valuable resource your course is, and I am so pleased I bought it. It has saved me a lot of wasted advertising money.  Yours is one of the best courses I have bought, and I like the fact that it isn't inflated with a lot of padding as are many e-manuals!"

-Elizabeth M. Beresford, www.Chronic-Pain-Haven.com

Otago, New Zealand

"Significantly Increased my Client Base"

"One of my primary marketing activities has been direct mail.  I developed a successful Internet campaign with Google Ad Words, with the mentoring of Perry Marshall, that has significantly increased my client base."

-Joe Chapon, Learning Forum

Oceanside, CA

Success from a Self-Published Health Care Specialist...

"Just wanted to let you know that I currently have a very healthy click rate on my website, thanks to your instruction.  Thanks again!"

-Marcia Coulter, Author, Evanston, IL

How to Double the Customers on your Website in 30 minutes or Less, with Google AdWords... And Beat the Learning Curve, FAST

Face it…Today’s Real Estate Investor HAS to Have an Internet Presence and a SOLID DATABASE of Buyers & Sellers

 Already Advertising on Google?  Get 70% or More Visitors, for Less Money than You're Paying Right Now

	A system that transforms your Internet Advertising strategy into a systematic, predictable, cash-flow multiplier
	40+ case studies from 10 different industries - from Information Technology and Computers to Books, Videos and Seminars; from Consumer Products to Affiliate Programs to Health Care - Examples that apply to your business
	How to get more visitors, but still pay less money, even when more and more bidders are jumping in every day

Pay Per Click marketing is a miracle of the modern world. In fact I believe history will show it to be the most important development in advertising this decade.  Never before has it been possible to spend 5 bucks, open an account and have brand new, precisely targeted customers coming to your website within minutes.

Compared to banner ads, link exchanges, buying space in e-zines, waiting weeks or months for your search engine listings to show up -- or, God forbid, spamming people in your search for new customers -- AdWords is a web marketer's dream come true.

But... if you've ever advertised on Google, you know it's not a cakewalk at the beginning. You can set up an account and get visitors in as little as seven minutes… but a day or two later your bids get cancelled. Your ads are disapproved. You pay way too much for clicks.

How do you get around these problems?

There are LOTS of things you can do, many of them quick and very simple.

Not just a handful of "one trick ponies" but in fact dozens of effective techniques that drive down the cost of your clicks and boost your Return on Investment for every advertising dollar. Odds are your competitors don't know more than a few of these methods.

Perry Marshall has sold millions of dollars of products on the web since 1997, when he was a national sales manager at a hi-tech startup in Chicago. Today Perry consults with dozens of companies in software, publishing, manufacturing and information marketing.  A day's work for him might include everything from direct mail campaigns, press conferences and copywriting to drafting a business plan for a product launch.

But do you know what?  Two thirds of the time, Google AdWords is the first tool Perry puts in place for a new client.  AdWords is, hands down, the fastest way to bring new customers to a cash-hungry business. 

Perry started advertising on Google before most people even knew you could do that.  And his clients' websites would go from zero traffic to hundreds or thousands of visitors each day, literally overnight.

Since then, Perry has become one of a tiny handful of experts on this new advertising medium. As Perry began speaking at Internet conferences and coaching other marketers, he saw how hungry people are for good information on this subject - and how hard it is to find anyone who truly knows it from the inside out.

So he developed a comprehensive toolkit.  It's called The Definitive Guide to Google AdWords.  It's the fastest way to beat the learning curve, get new customers and put more dollars in your pocket.

The Definitive Guide to Google AdWords arms you with a slew of powerful tools and ideas, including:

	Fast-Start Guide gives a Blow-by-Blow example of setting up a real Google AdWords campaign for a real company: The wrong way (very typical, and it always fails) and the right way.
	How to consistently buy clicks for only 5-10 cents on Google, that would cost you $1.00 or more on Overture. (Google and Overture are the two major players, but Google will give you more targeted traffic for far less money, IF you know the insider secrets of their system)
	A revolutionary, effective new keyword insertion approach that prevents your keywords from being put 'On Hold' and disabled!
	The very latest AdWords developments: "Google Slap", Dynamic Keyword Insertion; The new rules that affect affiliate marketers; Google's Budget Optimizer; Better landing pages and sales conversion tracking; "Google Slap," Expanded Phrase Matching and More!
	Easy, ingenious "tweaks" that boost click-thru rates by 30 to 300% - this makes a huge difference, because Google will give you more visitors for the same amount of money!
	40 specific examples and numerous case studies, including ads, the keywords, bid prices and bottom-line numbers from real companies in ten different industries.  There's just no better way to learn than by seeing a variety of real-world examples!
	Screen shots of actual Google campaigns, so you get an insider's view of how it really works.  You see how their campaigns developed over time, what worked, what didn't work and why.
	Some keywords cost 5 cents a click.  Some are 5 dollars a click.  A few cost 50 dollars!  Discover how to get traffic from hundreds of inexpensive keywords instead of 10-20 expensive ones - and get more visitors for less money
	Google Image Ads: Fresh insights on how to get this new advertising medium to work for you, bringing you even more qualified customers from every corner of the Internet
	Several specific strategies for dealing with Google's "no popups" rule - methods that are much more effective, and don't annoy your customers
	An entirely new and updated Frequently Asked Questions section, accumulated from four different seminar audiences, covering nearly every aspect of Pay Per Click advertising.  Chances are any question you've got is covered here!
	Are you on a tight budget?  Limited to a few dollars a day?  Discover how to turn the "80/20 rule" upside down and cut your ad spend by as much as 95%
	What to do when bid prices are $5 to $10 per click in hyper-competitive categories - how to break in when you're "locked out" of a tight game
	A clever, highly unusual strategy for non-profit organizations that brings tons of visitors for pennies
	How to use Pay Per Click market intelligence to optimize your web pages to get FREE traffic from search engines
	An incredibly simple, one-page "cheat sheet" shows you how to get more people to take action when they visit your site
	Ten Times the traffic for less money: A rarely used, powerful method that gets 10-20% of people to click on your ads, instead of the usual 1-2%, without spending a penny more. Everything you'll get is real. None of it is made up or theoretical. Real companies, real case studies, real screen shots of real campaigns. You can literally flip through the manual and in 15 minutes get powerful strategies that you can put to work immediately. It even comes with a 3-page fast-start guide with a tidy summary of all the best shortcuts. Ultimately, this toolkit is not merely about Google. It's about squeezing the most dollars and new business from every person who comes to your website.
	You'll also discover how to use your Pay Per Click results to attract "superaffiliate" marketers who will sell your products to their customers.  You'll see a larger picture of Internet marketing - how to figure out who's searching for what, how to discover new markets you can easily serve, and how to quickly and accurately test any marketing idea more easily and cheaply than ever before.
	In fact you'll see an example of how a $2.78 test on Google gave more accurate test data than thousands of dollars of focus groups and market research!

Marketing on Auto-Pilot?

You're probably wondering how much time it's going to take to manage this.  That's what's so great about this system: When your campaigns are set up properly, you get visitors 24/7/365 and you only need to make simple, focused adjustments once or twice a month.  

As a matter of fact, Perry has three different clients who've barely touched their campaigns since late 2002 - but they've still got hot leads and orders showing up in their email every day, the operation humming like a machine, with no hassles, no problems, and no learning curves.

It's simple, easy, fast and doubles profits overnight.  Insiders are already using it, with proven results. 

If you're already advertising on Google, then Perry is willing to put his money where his mouth is: he is betting that you're paying a lot more money for your clicks than you should.  In less than an hour's time you can squeeze a lot more performance out of your Google account, and spend a whole lot less money.

The Bottom Line

Why would you invest in a toolkit like this? Only two reasons:

	Because you'll get more clicks, more customers and fatter profit margins than you could get without these secrets
	Because you'll get more people coming to your website, while at the same time saving money on every click, chopping your marketing cost and eliminating wasted ad dollars.

Perry’s customers typically cut their cost per click by 30 to 50%, and in some cases much more - just read the testimonials at the bottom of this page!!!

Even with a tiny budget, this course will pay for itself over and over again!

How many investments can say that?

Obviously it doesn't take long for a little bit of extra edge to pay for itself!

Here’s What You Get:

	The full Definitive Google Adwords Guide
	Unedited audio recording of Yanik Silver's killer Internet Traffic Stampede teleseminar covering Google AdWords
	"Eavesdrop" (via recorded audio) on two advanced coaching sessions with Perry & his students - listen as they "tear apart" not only Google campaigns but also entire web strategies -- then put them back together.
	"Advanced Strategies for Making Your Website Pay" with online marketing pioneer Ken McCarthy
Plus..
	"Jet Fuel for Google Cash" - an expert, authoritative guide to using affiliate marketing and the Google Cash method to go from toe-hold to foot-hold to strangle-hold in any market, at maximum speed. If you're investing your time and money into affiliate / Pay Per Click marketing and find it frustrating at times, this will be truly eye-opening. Use Jet Fuel for Google Cash to double, triple, even quadruple your sales.

"$197 for a course on buying web traffic??? - That's too expensive!"

The biggest lie that anyone will ever tell you about the Internet is that it's free. Nothing is free, especially not search engine traffic. This is not 1999, it's 2007. If you want to get quality traffic coming to your site 24 hours a day, 7 days a week, 365 days a year and have total control of it today, you're going to be buying clicks on Google.

But Google AdWords is not something you can afford to screw up. How savvy you are at playing the AdWords game makes a huge difference in the price you pay for every click. If you don't have Perry’s Definitive Guide, you'll spend 50% to 500% more than you should buying those clicks. I know people who've blown $1000 in a single day, doing AdWords wrong. Perry is going to show you the right way to do it.

Google offers no guarantees. No refunds. The millionaires and billionaires at Google headquarters will shed no tears if you make a big mistake. Once they've got your money, it's gone. But Perry backs his course with a 100% money back guarantee. Google will NOT teach you how to squeeze every drop out of the orange, but Perry will. You can't lose.

I mince no words: If you can't or won't invest a mere 197 bucks to learn how to do this right, you should not be playing this game at all.

The Best Business Investment You Can Make

Very few business investments can pay off more handsomely than improving the performance of your advertising. Bad advertising not only wastes money, it fails to bring you new customers. On the other hand, effective advertising costs you LESS money and brings MORE profitable customers. Tiny hinges swing huge doors.

And as you can see with the testimonials on the left and below (these are just a few of them!!!) Perry’s Definitive Guide has been endorsed by the most prominent direct marketers on the Internet - Dan Kennedy, Joe Vitale, John Reese, Jonathan Mizel, Jay Abraham, Gary Halbert, Alex Mandossian, Marlon Sanders, Fred Gleeck, Chris Carpenter, Andrew Goodman, Ken McCarthy, Brad Fallon and dozens of others. This is the real deal.

Don't Sell Harder - Market Smarter.

Don't Spend More - Get More for Less.

Don't put this off!  You can double your web traffic in 30 minutes. You can slash your marketing costs, and have more control than ever before. Remember, it's Updated & Current with the Latest Developments - Including Google Slap, Keyword States, Quality Scores & Minimum Bids.

FAQ: Your Questions About the Definitive Guide to Google AdWords, Answered

Q:  I'm a newbie. I just need a dummies' guide to AdWords. Can someone dumb like me, with little experience on the computer, follow this program? Is this easy to understand, or is it too advanced for me?

A:  Don't worry - yes, this is for dummies. Perry’s Definitive Guide is clear, simple and straightforward. And it tells you in the first 3 chapters the exact steps to take to get started driving traffic to your website, even if you're a complete newbie.

Q:  How do I know if AdWords will work in my particular market?

A:  If people are looking for your product or service on Google, then it can work. Here are just a few of the industries where Perry’s customers have used AdWords successfully:

Q:  Help! I'm desperate. I'm tired of buying rehashed, junk e-books that tell you nothing. I've wasted time and money already and I'm deep in debt now and losing money fast. Can you help? Is it really possible to make this work?

A:  Yes. Whether you've got your own website or you're an affiliate for someone else, Perry’s original, step-by-step advice in this book can show you how to cut your click prices and increase your traffic - enough that you could recoup the cost of the program in as little as a few days, hours even.  On the other hand... he can't perform miracles.  If the repo man is banging on your door at this very moment, Perry doesn't possess some magic formula that's gonna put $1000 in your bank account by 5 o'clock this afternoon. 

(Also: If you're looking for a get-rich-quick, Lazy Man's Way To Riches, fantastic-wealth-with-no-effort scheme, this book is not for you.  On the other hand many of Perry’s customers use AdWords as the basis of very successful, multi-million dollar businesses.)

Q:  How do I get started? And how much is it going to cost me?

A:  If you have a website and a good page to send traffic to, then you can (1) get your copy of Perry’s Definitive Guide, (2) go straight to Google's signup page and follow the instructions starting on page 25 of the book ("Building a Campaign from Scratch:  A Step-by-Step Example"), (3) process your payment info with Google, and (4) turn on your traffic. You could be up and running in as little as 30 minutes from when you start your course.

What you spend up front is entirely up to you. You can set budget limits and spend as much or as little as you like. Naturally the costs for your clicks depend greatly on the market you're in.

If you follow and implement the advice in these materials, you'll have a very high probability of success.